We know that building a brand is about bringing to life a personality that connects with your customers. From defining your message to creating your visual identity, we’ll make sure you say all the right things in just the right way – Establishing your logo, fonts, colors and more, for consistency and unity.
We create scalable vector graphics to design your logo, so whether it goes on a business card, a website or a vehicle, it stays sharp and crisp.
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
Logo – Identifies a business in its simplest form via the use of a mark or icon.
Identity – The visual aspects that form part of the overall brand.
Brand –The perceived emotional corporate image as a whole.
A logo identifies a company or product via the use of a mark, flag, or symbol. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
Once a logo has been designed it gets applied to many different applications. These can be as simple as the logo placed in the top centre of a piece of paper and calling it a letterhead. If all you do is essentially rubber-stamp your logo onto different things, you really have not developed a full brand identity.
A brand identity is the larger, distinct visual look that is associated with a company.
When a brand identity really works, you should be able to recognise the brand even if you don’t see the logo. For example, Netflix’s red envelope is a simple yet powerful example of a brand identity.
Read more here – LOGO, BRAND IDENTITY, BRAND: WHAT IS BRANDING?